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Techfront is an affiliate of Global Sports Commerce Pte. Ltd. (GSC), a Singapore entity and one of world’s largest Sports Technology and Management Company providing solutions, sponsorship management and premier consulting services to leading global sports bodies.

Techfront is the most sought after one-stop shop for LED turnkey and sponsorship activation solutions to the Sports, Entertainment and Media Industry players, given its proven track record and reliability in providing the world class digital technology solutions.

Well-known in the Sports Industry for its strong technical and operational expertise and superior execution capabilities, Techfront has established long standing partnerships with various reputable sports leagues, clubs, regulatory bodies, broad casting companies and event managers worldwide.

The clientele of Techfront include most prominent and established Sports bodies and leagues such as The Board of Control for Cricket in India (BCCI), International Cricket Council (ICC), Cricket Australia, Indian Premier League, New Zealand Cricket, South Africa Cricket, West Indies Cricket Board, Srilanka Premier League, Bangladesh Premier League; The International Association of Athletics Federations (IAAF); 6 Nations Rugby; English Premier League (EPL); Rugby World Cup (RWC), Formula 1; International Premier Tennis League (IPTL); and major Stadiums like Twickenham, Millennium, Murrayfield etc. across the world. More recently, Techfront has provided LED solutions to FIFA World Cup 2015 at Japan, IPTL at New Delhi, Singapore, Japan and Dubai, ICC WT20 at India and Indian Premier League 2016 at India.

Techfront is distinguished for providing seamless digital solutions with zero downtime and it has helped it achieve near zero client attrition rate in the last 13 years of the Company’s operations.

Techfront Evolution

Techfront started its journey as a Digital LED & Scoring Solutions provider to Sports Industry and has ever since come a long way by continuous innovation and expansion of  portfolio in order to become a one stop solution to Sports, Media & Entertainment Industry.

Leveraging its long standing partnerships with various reputable sports bodies, Techfront has expanded its portfolio by offering Sponsorship Activation services, which complement its Digital Solutions offerings and in turn is a good value proposition to the industry. With continuous investment in technology advancement, Techfront has innovated a way to deploy advanced technology called “Go Green Technology”. It is an Integrated Multiple Engineering Technology Innovation to build responsible technology aligned to Go Green concept adopting Corporate Social Responsibility (CSR). The Go Green technology helps in reduction of power consumption of LED and also in reducing the Greenhouse gas emissions.

Techfront has not only been growing its business offerings, but has also been adding value to the Sports Industry as well by helping it expand to remote geographies where Sports were not conducted due to lack of requisite infrastructure by creating “Modular Stadiums” – Near Venue Infrastructure. Techfront is involved in creating superior commerce in Sports by offering modular, portable and customised infrastructure solutions viz. seating and lighting facilities in the geographies that lack infrastructure.

Techfront pioneers end-to-end Integrated Technology and Solutions, providing state-of-the-art Arena Management solutions for Sports, Entertainment and Media industries. The Technology platform bandwidth reaches far and wide, creating a seamless bridge and engagement between Sports Bodies, Sponsors and Spectators, with Global Delivery systems spread across multiple continents.

You talk – We listen – We deliver
This 360° fan engagement system is a game Changer, TECHFRONT is changing the rules of the game. Welcome to the team! installation,

Go Green Technology

Techfront/GSC has taken the initiative to develop the innovative Go Green Concept for its state-of-the-art LED infrastructure, which integrates multiple engineering technologies to build an environment friendly product that adopts Corporate Social Responsibility (CSR). The Go Green technology helps:

  • Reduction in noise, power consumption and greenhouse gas emissions
  • Increase zero-downtime performance via self-powered and solar-powered “S” box that ensures non-stop activation on LED, even if there are potential generator failures or power grid blackouts

Our Partners

Partnership with the world of sports

Cricket

bangladesh_cricket_board
BCCI
CLT20
cricket_ireland
ICC
IPL
malysia_cricket
PCB
SRILANKA_CRICKET
icc-cricket-world-cup-2015-logo2

    Football

    football-logo-SPL
    football-logo-LIGA
    football-logo-Bundesliga
    Football_logo_Premier_League
    japan-2015

      Rugby

      Twickenham_stadium_logo
      Millennium_Stadium_logo
      Scotland_rugby_logo
      IFRU_logo
      ugby-world-cup-2015-logo_2

        Formula 1

        Hungaroring
        asia_sports
        stadia-solutions
        buddh_international_circuit

          Tennis

          ATP
          WTA

            Golf

            pgti_logo
            euroepean_tour_logo

              Hockey

              golf_logo
              hockey_india_league

              Sporting Firm

              IMG_logo
              sports_revolution_logo
              Asia_sports_logo
              kentaro_logo
              pitch-international_logo
              megapro
              sportseen
              lagardere

                  Broadcast

                  espn_logo
                  rupavahini
                  sony_max
                  tensports_logo

                  Event Managers

                  world_sport_group_logo
                  Nimbus_Logo

                    Global Non Executive Advisory Team

                    M.S. MURALIDHARAN (MSM)

                    M.S. MURALIDHARAN (MSM)

                    MANAGING DIRECTOR

                    MSM is founder promoter of Global Sports Commerce Pte Ltd of which Techfront is subsidiary.. MSM has been pioneering, fusion of technologies at in venue, on the move and on air to bring disruptive and transformation change in the commerce optimisation for leading sports bodies. He has incubated companies under GSC to provide next generation technologies in deep data analytics of sports fans , dynamic media evaluation technologies, virtual reality experience for sports fans. He is actively involved with global sports bodies such as ICC, IPL, NZC, PCB, AFL, FIFA etc to strategies future of sports commerce from fan engagement.

                    SURESH PRABHALA

                    SURESH PRABHALA

                    NON EXECUTIVE DIRECTOR

                    Suresh Prabhala has over 17 years of experience in the finance industry with the last 11 years focused on private equity and principal investments in India. Suresh is the Founder and Partner at ADV Partners and his key focus area includes the South Asian region. Previously, Mr. Prabhala served as the Managing Director and Head of India for Mount Kellett Capital Management and as Executive Director and Head of India for JP Morgan’s Principal Investments business in India. He was also associated with Arthur Andersen’s Corporate Finance team and was a founding member of Allegro Capital Advisors, a new advisory outfit created by a team from Arthur Andersen’s Corporate Finance team post Enron.

                     ANAND S KRISHNAN

                    ANAND S KRISHNAN

                    NON EXECUTIVE DIRECTOR

                    Anand Krishnan has 30 years of experience in Entrepreneurship, Controllership, Internal Audit, Investment Banking and Private Equity. Anand has been integral to the value creation process in the PE space across deals at JP Morgan Chase and at Dubai International Capital, having managed AUMs of over $13bn through a period of 10 years with significant experience in the full cycle of PE, and in adiversified space which includes, Aerospace, Leisure, Hotels, Sports, Medicine, Oil & Gas. From 2010 onwards, Anand deployed proprietary capital in researching the sports ecosystem prior to structuring and raising capital for the FW Sports Investment Fund. Anand worked with sports marketing and operations professionals during the proprietary capital investment management stage. Anand has an undergraduate business degree from Delhi University, MBA from Fairleigh Dickinson, USA, has been a participant in several leadership courses across JPMorgan and DIC in Asia and the US, and was named a “Top Indian Leader in the Arab World” in 2015 by Forbes Middle East.

                    JONATHAN D MARINER

                    JONATHAN D MARINER

                    NON EXECUTIVE DIRECTOR

                    Jonathan Mariner is currently serving as Chief Investment Officer of Major League Baseball. In this capacity, Mariner is responsible for managing the industry’s Baseball Endowment fund, its pension assets and potential new strategic investments. Mariner served as MLB’s Chief Financial Officer from 2002 until taking on his new role. Mariner upgraded MLB’s financial function, created a league-wide risk management program to insure all property and casualty risks across the league through a new captive insurance company; improved the budgeting and financial reporting of MLB’s Central Offices; and implemented an improved club financial reporting and long range forecasting process.

                    BRYAN CRAWFORD

                    BRYAN CRAWFORD

                    CHAIRMAN OF TECHFRONT AUSTRALIA

                    Bryan Crawford, chairman of FCB New Zealand and Australia, was promoted to vice chairman of the global FCB network in April 2014. The FCB network is one of the largest in the world comprising 120 offices stretching across the globe with over 8000 employees. Bryan’s business acumen both inside and outside the advertising industry and his ability to build strong business cultures is unparalleled, making him a trusted advisor throughout FCB. Bryan joined FCB New Zealand as CEO in 2006 and grew the business into one of the country’s largest, fully integrated advertising, marketing and communications agencies. While at the helm of the agency he was awarded New Zealand Ad Media’s CEO of the Year honours twice. In less than three years after joining the industry he was elected President of industry body CAANZ.
                    In 2014 FCB New Zealand received its fourth consecutive recognition as one of the top 10 places to work in New Zealand from the Kenexa Best Workplace Awards and today, FCB New Zealand is ranked among the top 20 agencies in the world
                    Bryan’s track record for taking companies from good to great started outside the advertising industry. He has held several senior executive, CEO positions across a number of market-leading companies in sectors including energy & utilities, media & publishing, retail and FMCG. He has also held board directorships across a wide variety of industries and served as a board member for UNICEF New Zealand from 2005 to 2012, including four years as chairman.

                    PAUL SHELDON

                    PAUL SHELDON

                    NON EXECUTIVE DIRECTOR

                    Paul Sheldon recently joined Techfront as a Non Executive Director to assist and advise the company as it seeks to expand its business and market share in the UK.Paul was Chief Executive of Surrey County Cricket Club and the Oval between 1996-2011 and has considerable experience of hosting Cricket World Cups and Champions Trophies, as well as working closely with the ICC and ECB - appreciating the operational challenges that can be part of planning for major global tournaments. Paul will play an active and important part in Techfront’s delivery of future major events.

                    Global Executive Advisory Team

                    DONALD CAMPBELL

                    DONALD CAMPBELL

                    Global Key Account Strategist for Techfront International FZE

                    Donald has over 30 years of diverse experience across sales, brand management, general management within the consumer goods and sports marketing fields. He has a wealth of experience in managing leading sports event production activation. Prior to joining Techfront, he served in various roles at Conduit Management International and previously with Gillette International where he was regional general manager for eastern Europe and latterly all of Africa.

                    NEIL MAXWELL

                    NEIL MAXWELL

                    CHIEF EXECUTIVE OFFICER, AUSTRALIA

                    Neil has over 25 years experience in sports marketing and management that has seen him work in India, England and New Zealand in senior marketing and admin roles. Neil has a diverse background having played cricket for a living, run an Indian Premier League franchise, designed and administered multi-million dollar campaigns, managed international sports stars as well as having staged the first ever T20 cricket international match in the US. Neil also served as the manager of a select group of sportsman including Brett Lee.

                    MATTHEW RUDD

                    MATTHEW RUDD

                    EXECUTIVE DIRECTOR AND CHIEF REVENUE OFFICER, AUSTRALIA

                    Matthew Rudd has over 10 years of experience in the sports management field. Matt previously served as Chief Revenue Officer at Wotwerx and he currently is Executive Director of Techfront Australia Consolidated.

                    DANNY WALK

                    DANNY WALK

                    CHIEF OPERATIONS AND PROJECTS OFFICER, AUSTRALIA & NEW ZEALAND

                    Danny has over 18 years experience and worked with corporates such as Dentsu Aegis Network, Sensis Pty.Ltd , Nissan Motor Co., and Colonial First State Global Asset Management where he held roles of Group Manager Commercial Development, Business Optimization Manager, National Product Manager, and more recently as the Technical & Operations Director for Team Epic. He has an enormous amount of experience in competitive media environments covering all aspects from Product, Sales, Production, Marketing, Creative, Business Service Centres, and Event Management.

                    CHRIS YEO

                    CHRIS YEO

                    HEAD OF SALES AND REVENUE, NEW ZEALAND

                    Chris has a broad background in sports marketing, management and broadcast. Chris previously served as Sponsorship Manager at Team Epic, Australia’s Premier Sports & Lifestyle Marketing Agency.

                    ED DE LUCY

                    ED DE LUCY

                    CHIEF PROJECT OFFICER, UK & EUROPE

                    Ed De Lucy recently joined Techfront UK as head of Operations UK. Ed has 15 years of project management, financial accounting and LED project management experience after retiring from professional cricket. He has delivered and managed projects across the LED industry. These include perimeter / screen at Finland Cricket, Kent CCC, Sussex CCC, Glos CCC, Essex CCC, Somerset CCC and the successful perimeter pilot at Lords in 2012. Also across other sports / events in UK and Europe such as Hickstead Derby, Olympia and Longines Royal International Horse Show, Tour of Britain Cycling, Cannes Film Festival, Torbay and Farnborough Air Shows, Perimeter at Premiership Rugby.

                    Nicholas Ebbeck

                    Nicholas Ebbeck

                    Chief Commerce Officer

                    Senior executive with over 25 years’ experience in strategic business and Government solution sales management. My leadership results in strong team performance and stakeholder support delivering growth across a number of industries, primarily in the Enterprise and Government segment ensuring global delivery

                    C RAMESH

                    C RAMESH

                    VICE PRESIDENT EVENTS, INDIA AND SUBCONTINENT

                    Ramesh is Vice President of Projects Techfront. He will play an active and important part in Stadium implementation, infrastructure and operations. Since 2002 is continously involved in Projects Sales and Rental

                    SARADHA S

                    SARADHA S

                    CHIEF FINANCIAL OFFICER

                    Saradha is a qualified Chartered Accountant and a Company Secretary, having more than 17 years of experience in the gamut of Corporate Finance across Fund Raising (Private Equity and Debt), Mergers & Acquisitions, Due Diligence, Valuations, Corporate Restructuring, Financial & MIS Reporting. Her expertise includes sourcing Foreign Direct Investments into the Company and also structuring organisational expansion through Domestic and Cross Border Acquisitions.

                    SRIRAM S

                    SRIRAM S

                    COMPANY SECRETARY AND SR.MANAGER FINANCE

                    Sriram handles Corporate Governance and Compliances with various regulatory authorities. He has more than 7 years of experience in Corporate Finance and Accounting and is involved in Fund Raising through banks, financial institutions and private equity and also works on strategic investments and organizational structuring. He is a member of the Institute of Company Secretaries of India and The Institute of Cost Accountants of India.

                    SRI PARTHASARATHY

                    SRI PARTHASARATHY

                    HEAD OF EVENTS PLANNING AND MANAGEMENT

                    Sri has over 8 years of experience in the event management field and has managed various projects like Indian Premier League, Indian Super League, International premiere tennis league,Hockey India etc. She was also one of the key venue managers for ICC T20 WC 2014 at Bangladesh. Her interactive engagement with event officials , venue staff, project engineers has received exceptional praise from IPL, HIL, ISL, IAAF World Championships 2015 in Beijing, CWC 2015 in Australia and NewZealand.

                    MEERA KRISHNAKUMAR

                    MEERA KRISHNAKUMAR

                    CORPORATE LEGAL COUNSEL

                    Meera is involved in handling organization wide legal and transactional documentation including that of mergers & acquisitions, internal restructuring, strategic partnership deals, joint ventures, commercial contracts and management of various sports media rights globally. Meera is a graduate of Law from ILS Law College, Pune and an accredited Company Secretary from the Institute of Company Secretaries of India.

                    GSC Global Hub

                    Global HUBs

                    CASE STUDY

                    BCCI/IPL:
                    Signed a 9-year contract to supply end-to-end digital solutions for IPL in 2008

                    LED scoreboards, sight screens, perimeter boards across all venues and matches

                    Implemented proprietary scoring software; and managed scoring and LED content

                    Match day operations of all digital solutions

                    Interactive spectator management

                    Launched sponsorship solutions for IPL in 2010

                    Owns the exclusive rights to Television, Internet, Mobile & Audio rights in 133 countries (Excluding India, MENA, USA, EU and Africa)

                    FIFA – Club World Cup 2015
                    Techfront provided the World’s first 4K Pixel and Ultra High Definition Technology System – Art IFX – for the FIFA Club World Cup in Japan

                    Over LED solutions provided for 496 linear meters of state-of-the-art technology system was  provided across matches in Osaka and Yokohoma

                    Widely recognized and applauded by all the stakeholders, for a spectacular display and sophisticated management of digital solutions

                    ICC – 2015 Cricket World Cup (Australia and New Zealand)

                    · Through its global partnership with the International Cricket Council (ICC), Techfront as the exclusive digital solutions supplier, provided LED infrastructure for the Cricket World Cup (CWC) in 2015 across Australia & New Zealand:

                    i. 8 LED kits servicing 14 venues

                    ii. 49 cricket matches across 44 match days

                    iii. 488 hours of combined LED exposure to a global broadcast audience in excess of 1 billion people

                    MILESTONE

                    2006

                    ICC Champions Trophy by International Cricket Council (ICC)
                    • FIFA World Cup 2006
                    • Sri Lanka Cricket Board
                    • ATP & WTA Tennis Tournaments

                    2008

                    9 year contract to supply end-to-end digital solutions for Indian Premier League (IPL) by Board of Control for Cricket in
                    India (BCCI)

                    2010

                    Common Wealth Games
                    • English Premier League
                    • Launched Sponsorship Solutions for IPL

                    2011

                    F1 India
                    • Hungary Premier League

                    Milestones – Addition of Iconic Properties to the Clientele

                    2012
                    • F1 Global
                    • Rugby Union (Twickenham)
                    • T20 World Cup 2013
                    2013
                    • 2013 ICC Champions Trophy
                    • Bundesliga
                    • Laliga
                    • Rugby Unions (Principality, Murrayfield)
                    • Irish Rugby Football Union
                    2014
                    • T20 World Cup 2014
                    2015
                    • FIFA Club World Cup
                    • IAAF World Championships
                    • International Premier Tennis League
                    • Australian Football League
                    • New Zealand Cricket
                    • National Games
                    2016
                    • All Blacks
                    • National Rugby League
                    • Rugby World Cup
                    • FIFA World Cup
                    • UEFA

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